PolicyTool – Taking Off Virally
In the week since we have released our free social media policy generator and the PolicyTool website, we have been blown away by the excitement and interest thousands of people have shown. Since March 5th, over 10,000 people have visited the sites and 1500 different companies have taken the first steps in creating a social media policy.
We never would have gotten the traffic and the interest we did without the help of our social media friends. Mitch Joel sent several tweets out to his network and we are thankful for his interest in the tool and the role he’s played in promoting it. PolicyTool has also been mentioned at numerous conferences including the Great Ideas Conference and the NL Conference in Amsterdam.
From there hundreds of people have re-tweeted messages and shared the tool with their friends and coworkers. In fact as of today our PolicyTool was mentioned every 14 minutes on average. It also looks like people will be continuing to refer back to the site since hundreds of people bookmarked it on delicious.
But it wasn’t limited to Twitter. Lots of people have written blog posts reviewing the tool, sharing their policies, and discussing the overall need for a social media policy within any organization. Simon Fodden wrote a post for the legal blog Slaw.ca reviewing the policy generator. Beth Kanter used PolicyTool as a springboard for discussion around Not-For-Profits and Aaron Robb for wrote about our incentive for releasing the Social Media policy tool for free.
A big thank-you to everyone who has taken the time to share their thoughts through various social media channels. We’ve heard your comments and are working to make the changes you’ve proposed.
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